Survey Researchers

About the Role

Survey Researchers design and conduct surveys to gather data and analyze responses to help understand public opinion and market trends.

Designing survey instruments and questionnaires to gather specific information.
Administering surveys through various means: online, telephone, or in-person.
Analyzing data using statistical software and techniques.
Interpreting survey results and presenting findings in reports or presentations.
Collaborating with clients to define research objectives and methodologies.
Ensuring data accuracy and integrity through quality control measures.
Staying updated on trends and innovations in survey methods and public opinion research.

George Gallup – Founder of the Gallup Organization, known for his pioneering work in public opinion polling.
Louis Harris – A prominent pollster and founder of Harris Poll, recognized for his contributions to political and social research.

The Survey Research Handbook
A comprehensive guide covering techniques and principles of survey research.
American Association for Public Opinion Research (AAPOR)
A professional association that provides resources and networking for survey researchers.
Survey Methodology Podcast
A podcast discussing current issues and advancements in survey research.
Qualtrics Blog
A blog offering insights and best practices in survey design and analysis.