Public Relations Managers

About the Role

Public Relations Managers develop and maintain a positive public image for organizations and clients by communicating with the media and the public.

Other Common Titles

Public Relations Specialist
Communications Manager
Media Relations Manager
Corporate Communications Manager

Typical Tasks

Develop comprehensive public relations strategies
Draft press releases and other communication materials
Organize promotional events and press conferences
Manage social media accounts and online presence
Build and maintain relationships with journalists and media outlets
Monitor public perception and media coverage
Analyze the effectiveness of PR campaigns and adjust strategies accordingly

Notable People

Richard Edelman – Founder and CEO of Edelman, a leading global public relations firm, known for his insights on the importance of trust in brand communication.
Gina Bianchini – Co-founder of Mighty Networks and an advocate for community building in public relations.
Paul Holmes – Founder of The Holmes Report, a respected publication focused on PR industry news and trends.

Recommended Resources

The New Rules of Marketing and PR
A comprehensive guide on how to leverage modern communication strategies in public relations.
PR Week
A leading publication dedicated to public relations news, trends, and insights.
Freakonomics Radio Podcast
Though not exclusively about PR, this podcast often covers topics related to economics and public perception, essential for PR professionals.