Merchandise Displayers and Window Trimmers

About the Role

Merchandise Displayers and Window Trimmers create attractive visual displays in retail stores to enhance the aesthetic appeal and promote products effectively.

Other Common Titles

Visual Merchandiser
Window Display Designer
Retail Display Specialist
Merchandising Coordinator
Display Artist

Typical Tasks

Design and create visual displays for retail environments.
Arrange merchandise logically and attractively in accordance with company branding.
Install signs and promotional materials to draw consumer attention.
Collaborate with marketing teams to align displays with current promotional campaigns.
Regularly update displays to reflect new inventory and seasonal changes.
Maintain and clean display areas to ensure a tidy and professional appearance.
Coordinate the use of mannequins and props to enhance product presentation.

Notable People

Richard Simmons – Known for his impactful, energetic merchandising displays and contribution to retail design awareness.
Martha Stewart – Famed for her innovative approach to merchandising and visual appeal in home goods.

Recommended Resources

The Art of Retail Merchandising
A comprehensive guide on the principles and strategies of merchandising.
Visual Merchandising and Display
A textbook exploring the essential concepts of visual merchandising.
Retail Minded
A blog focused on the retail industry that covers merchandising trends and insights.
The Merchandising Academy Podcast
A podcast dedicated to sharing tips and strategies in merchandising and displays.
Visual Merchandising: The New Basics
An explorative book that dives into the latest trends and techniques in visual merchandising.