Marketing Managers

About the Role

Marketing Managers develop and execute marketing strategies to promote products and services, increase brand awareness, and drive sales.

Develop and manage marketing strategies and campaigns.
Conduct market research to identify opportunities and trends.
Analyze market and consumer data to inform decision-making.
Manage the marketing budget and allocate resources efficiently.
Coordinate marketing efforts across various channels (digital, social media, events, etc.).
Collaborate with cross-functional teams to ensure alignment on marketing objectives.
Monitor and report on the performance of marketing campaigns and initiatives.
Maintain relationships with external vendors and agencies.

Seth Godin – A renowned marketing expert and author, known for his books on marketing, including 'Purple Cow' and 'This is Marketing', which emphasize the importance of storytelling and creating remarkable products.
Philip Kotler – Often referred to as the 'father of modern marketing', Kotler has written numerous foundational texts on marketing concepts and strategies, influencing generations of marketers.

The 22 Immutable Laws of Marketing
A classic marketing book by Al Ries and Jack Trout that outlines essential principles governing marketing strategies.
Marketing Over Coffee
An engaging podcast that covers marketing tips, trends, and interviews with leading marketing professionals.
HubSpot Marketing Blog
A comprehensive resource offering articles, guides, and best practices on various marketing topics.
Contagious: How to Build Word of Mouth in the Digital Age
Written by Jonah Berger, this book explores why certain ideas and products become popular.