Advertising Sales Agents

About the Role

Advertising sales agents sell advertising space or time to businesses and individuals, helping them promote their products and services.

Identify and contact potential clients to discuss advertising opportunities.
Prepare and present advertising proposals and campaigns to clients.
Negotiate contracts and pricing for advertising space or time.
Maintain relationships with existing clients to ensure continued satisfaction and business.
Monitor market trends and competitor activities to inform sales strategies.
Coordinate with creative and production teams to develop effective advertising content.
Attend networking events and trade shows to promote services and acquire new leads.

David Ogilvy – Considered the father of advertising, Ogilvy's work in the industry set standards for effective advertising and marketing practices.
Leo Burnett – Founder of Leo Burnett Company, he transformed the advertising landscape with iconic campaigns and a focus on creativity and storytelling.

The Advertising Concept Book: Think Now, Design Later
A guide to the creative process in advertising, including practical exercises and case studies.
AdAge
A leading source of news, analysis, and data on marketing and advertising trends.
The Smart Passive Income Podcast
Offers insights into marketing and advertising, featuring expert interviews and practical tips.
Content Marketing Institute
A blog with resources on content strategy that complements advertising efforts in reaching audiences.