Advertising and Promotions Managers

About the Role

Advertising and Promotions Managers develop and oversee marketing campaigns to promote products and services, ensuring their initiatives resonate with target audiences.

Other Common Titles

Marketing Manager
Brand Manager
Promotions Coordinator
Media Planner
Account Manager

Typical Tasks

Develop and manage advertising campaigns across various media platforms.
Collaborate with clients and creative teams to create engaging promotional content.
Conduct market research to understand consumer behavior and trends.
Analyze the effectiveness of campaigns and adjust strategies accordingly.
Coordinate advertising budgets and allocate resources effectively.
Supervise the production and distribution of promotional materials.
Maintain relationships with media outlets and negotiate promotional opportunities.

Notable People

David Ogilvy – Often referred to as the 'Father of Advertising,' Ogilvy founded one of the most successful advertising agencies and authored influential books on advertising ethics and strategies.
Leo Burnett – Founder of Leo Burnett Worldwide, he is celebrated for creating iconic brand mascots and transforming advertising into an essential part of American culture.

Recommended Resources

Ogilvy on Advertising
A comprehensive guide from the 'Father of Advertising,' covering essential marketing principles and insights.
Advertising Age
A leading source of news and analysis on the advertising and marketing industry.
The Marketing Companion
A podcast that covers a wide range of marketing topics, featuring industry experts and actionable insights.
HubSpot Marketing Blog
A resourceful blog that provides tips and strategies on various aspects of digital marketing, including advertising.